The ad was initially posted to the company’s official website as well as other social media channels. The chain quickly pulled the ad after an intense backlash and replaced the lesbian family with another heterosexual family.
The family at the centre of the storm, Yuma and her daughters Mila and Alina, along with Alina’s fiancee Ksyusha, have reportedly faced ongoing harassment and threats. Mila told the BBC that her family had been subjected to homophobic abuse and “threats to murder my family”. She added that they had also received just as many messages of support. …
The advertisement was released with an 18+ warning label in an effort to fall in line with the “gay propaganda law,” which was signed into law by President Vladimir Putin in June 2013. The controversial law bans the “promotion of nontraditional sexual relations to minors.” Violators of the law can face heavy fines with organisations and businesses subject to fines of one million rubles and forced closures for up to 90 days.
Company Apologises, Pulls Ad
The company released an apology on its official Facebook page, signed by the founder of VkusVill, Andrey Krivenko and many of his management team. The post said, “There was an article here that hurt the feelings of many of our customers, staff, partners and suppliers. We regret that this has happened and consider the publication to be our mistake, arising from a lack of professionalism on the part of the brand’s employees. The aim of our company is to help our customers have access to fresh and delicious produce and not to publish materials expressing political opinions or various points of view held by society. In no way did we wish to become a source of discord or hatred.”
Continue reading at: https://www.starobserver.com.au/news/lesbian-couple-featured-in-trashed-russian-ad-face-death-threats/204342 (Source)