The ad was initially posted to the company’s official website as well as other social media channels. The chain quickly pulled the ad after an intense backlash and replaced the lesbian family with another heterosexual family.
The family at the centre of the storm, Yuma and her daughters Mila and Alina, along with Alina’s fiancee Ksyusha, have reportedly faced ongoing harassment and threats. Mila told the BBC that her family had been subjected to homophobic abuse and “threats to murder my family”. She added that they had also received just as many messages of support. …
The advertisement was released with an 18+ warning label in an effort to fall in line with the “gay propaganda law,” which was signed into law by President Vladimir Putin in June 2013. The controversial law bans the “promotion of nontraditional sexual relations to minors.” Violators of the law can face heavy fines with organisations and businesses subject to fines of one million rubles and forced closures for up to 90 days.
Company Apologises, Pulls Ad The company released an apology on its official Facebook page, signed by the founder of VkusVill, Andrey Krivenko and many of his management team. The post said, “There was an article here that hurt the feelings of many of our customers, staff, partners and suppliers. We regret that this has happened and consider the publication to be our mistake, arising from a lack of professionalism on the part of the brand’s employees. The aim of our company is to help our customers have access to fresh and delicious produce and not to publish materials expressing political opinions or various points of view held by society. In no way did we wish to become a source of discord or hatred.”
Drinks giant Coca-Cola has been accused of ‘rainbow-washing’ after cutomers discovered certain words – including ‘lesbian’ – were not allowed on personalised glass bottles.
The online customisation tool lets people create distinctive bottles with their own bespoke labels, including an option with the Pride flag.
But the word ‘lesbian’ was banned, and when customers tried to type it in they were met with an automated message.
‘Oops! Looks like the name you requested is not an approved one,’ it read. ‘Names may not be approved if they’re potentially offensive to other people, trademarked, or celebrity names. We’ve worked hard to get this list right, but sometimes we mess up.’
The LAB union has denounced on Thursday the discriminatory situation that, in their opinion, a lesbian woman in Pasaia suffered from. According to a statement in a media release, a local bar has fired a woman “for wanting to be a mother.” The union explains that “since the company knew two of its workers were a couple, the relationship has been going wrong.” Thus, according to the union, “a few weeks ago, knowing that one of them was undergoing a fertility treatment, they have fired the other worker.”
El sindicato LAB ha denunciado este jueves la situación discriminatoria que, a su entender, está padeciendo una mujer lesbiana en Pasaia. Según señalan en un comunicado, un bar de la localidad ha despedido a una mujer «por querer ser madre». El sindicato explica que «desde que la empresa supo dos de sus trabajadoras eran pareja, la relación ha ido torciéndose». Así, según la central, «hace unas semanas, a sabiendas de que una de ellas se estaba sometiendo a un tratamiento de fertilidad, han despedido a la otra trabajadora».