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Australia: Lesbians condemn Honey Birdette rainbow-washing ‘Pride’ campaign

HB lesbian

Honey Birdette has consistently delivered sexist and pornified representations of women to flog their overpriced lingerie and sex toys, ignoring 42 Ad Standards rulings against it for violating the code of ethics. But far from promoting equality, the company’s long history of porn-inspired depictions of lesbian sexuality further entrenches sexist and harmful stereotypes of lesbians as male entertainment, and these latest images will likely be enjoyed by men.

A number of lesbians have responded to Honey Birdette’s ad campaign, calling the company out for tokenising and fetishising lesbians to promote their brand.

“If there’s no difference between a female nipple and a male nipple why are all but one of the visible nipples female? Using lesbians as titillation is not unusual, the pornographers have been doing it for decades. But in the real world real lesbians are tortured for our activism; real lesbians are subjected to corrective rape; and in the real world when a lesbian is raped or tortured she doesn’t get to say stop. Not only are you continuing the sexualising of women, you are giving mixed messages with images of a mixed orgy.”

-Susan Hawthorne, lesbian activist and writer

“Lesbians have fought for centuries for society to understand that lesbian sexuality is not for or about men, resisting the harassment, fetishisation, corrective rape and physical attacks that lesbians here and around the world have experienced. Honey Birdette has developed a campaign that is heavily reliant on the sexualisation of lesbian bodies and the presentation of lesbian sexuality. The argument that there is no difference between male and female nipples is meaningless in a world that sexualises women so consistently.

“Calling the campaign ‘Fluid’ combined with the presentation of objectified, sexually available lesbians clearly communicates to the men watching that lesbian sexuality is fluid enough for lesbians to be sexually available to them. In a world where lesbians are harassed and attacked for our sexuality, for not being available to men, this is a dangerous game to play with lesbian lives.

“Framing opposition as conservative is to miss the point of our concerns. It is neither puritanical nor conservative to want to carve out space for lesbians to exist free of tokenism or sexual objectification in a deeply sexualised society. This campaign sells out lesbian sexuality for profit, which is not excused by the fact that Honey Birdette’s founder and her partner are the women in the shoot.

“We all want to live in a world where lesbians are safe, where lesbian lives are celebrated and where lesbian representation gives hope and strength to young lesbians working out their sexuality. Honey Birdette’s Fluid campaign takes us further away from that world.”

-Liz Waterhouse, Listening2Lesbians https://listening2lesbians.com/

Comments on Honey Birdette’s Instagram account indicate the campaign has not been well received. Commenters have questioned the company’s motives, labelling the marketing ploy as “insincere” and “disingenuous”, and accusing the company of ‘rainbow washing’, a term which refers to corporates using rainbow colours or imagery to indicate support for the LGBT community but with a minimum of effort or pragmatic result.

Continue reading at: https://www.collectiveshout.org/lesbians_condemn_hb (Source)